Developing iOS applications begins with clarity about the audience, the app’s purpose, and the problem to solve in the initial release. A thorough discovery phase helps define the MVP, select an appropriate architecture, and avoid features that seem impressive on paper but don’t enhance actual usage.

After the foundation is established, attention turns to UI behavior, performance, and reliability across different iPhone models and iOS versions. Consistent navigation, solid state management, and well-planned integrations (payments, auth, analytics, backend APIs) keep the product easier to maintain and scale after the App Store launch.